Article by Jane Sadowy Marketing Internet Tools.
The Value of Email Newsletters Make your website useful. Visitors will assume that if your website is helpful, your newsletter will be, too. How Can You Double Your Newsletter Subscribers in a few months? Be consistent with your product or service news. How to write effective newsletters:
Be personal and be yourself. Authentic newsletters are easier on the reader. They're typically more interesting (because they're unique to you), plus, you don't risk a tone that swings from formal to informal. Be honest. What are you sending out (product info, special deals, make a genuine newsletter).
How often do you send it? How easy is it to unsubscribe? See our Express Email Marketing which has an automatic unsubscribe link in every newsletter you send out. Everything you need to market your business like a pro. You don't need to be a design expert to create captivating emails. And you don't need to be on the Web 24/7 to be a social media wiz. All you need is a passion for your business and Express Email Marketing® can do the rest with a rich collection of powerful features. All Plans Include: Over 160 quick-start email designs, Huge 20,000+ image library, Automatic photo resizing, Ability to create both HTML & text emails, Easy Email Editor, Social media management tools, Sign-up form for your home page, Easy list import, Bounce & unsubscribe handling, Detailed reports, Survey builder, List Manager, Now-or-later scheduling and auto sign up.
How Can You Double Your Newsletter Subscribers in a few months?
Be original. Write your own content. Collect your own resources. (Or hire someone to do it.)
Be relevant. Make sure you're writing about topics that apply to your reader's unique situations and experiences.
Be engaging. Invite your readers to participate by offering surveys and quizzes. Be well dressed. Whether your newsletter is text or HTML, readers should be able to figure out at a glance who your newsletter's from and what it's about.
Be diverse. Offer both short and long articles to give both scanners and in-depth readers what they're looking for.
Set your goals. This is even better if you can give away prizes as you reach these goals. Perhaps you could give away a great e-book every 100 subscribers. Even if you're not offering a prize, though, make your readers aware of your goals and ask for their help.
Entice them. More and more companies are finding that offering a newsletter isn't enough to get people to part with their email addresses. By offering a free report or something else of value, potential readers may be more likely to sign up.
Offer a sneak review. Take a look at those magazine offers you get in the mail and write something similar for your newsletter.
Post news sample issues online. This way readers can see for themselves if they're interested scribing to your newsletter.
Make subscribing easier. Your subscribe link should be visible on every page of your site. Also, make the process as easy as possible (don't make them fill out long forms, etc.). And, above all else, try the process yourself to make sure it works!
Archive issues on your website. This lets readers catch up and see what they've been missing. It also may improve your search engine rankings.
Set up a promotion station. Make a page at your website with ways other people can promote your newsletter-graphics, articles, testimonials, etc. (And let people know they can freely copy what they want to use.)
Promote it at social sites. Advertise it in your signature file on all email with a description and subscribe instructions.
Do not forget to ask readers to forward the newsletter to a specific person. For example, write, "Please forward this newsletter to someone you know who needs my service or products.
Gather testimonials to add to your website. It's not enough for you to say your newsletter is great. Get other people to say it for you. (Make sure you have permission to print the testimonial!) Always offer subscribing and unsubscribing instructions.
