What will really accelerate the demise of pay TV is when consumers adopt new OTT technology -- from Apple and Intel -- as their primary entertainment services, according to Greeson.
Over-the-top-TV - (OTT) Over-the-top-TV - (OTT) - Over-The-Top Home Entertainment Media - Electronic device manufacturers are providing DVD players, video game consoles and TVs with built-in wireless connectivity. These devices piggy back on an existing wireless network, pull content from the Internet and deliver it to the TV set. Typically these devices need no additional wires, hardware or advanced knowledge on how to operate. Content suited for TV can be delivered via the Internet. These OTT applications include Facebook and YouTube.
Internet-connected TV (Connected TV, Broadband-enabled Television, Network-connected Televisions, Web-enabled TVs, Internet-to-television Video Services, Broadband-Enabled TV, Web-enabled Television Platforms, TVs Enabled for Internet Video, Web-connected Smart TV.) - Internet-connected TVs are television systems (typically HDTV) that can adequately display some or more Internet content. This content may be in the form of walled gardens. These may be TVs networked to broadband enabled set-top boxes, media centers, media center PCs, PCs or other consumer devices. For networking, digital media adapters, digital media receivers or media extenders may be utilized. Often these advanced systems are interactive. Using a wireless keyboard and mouse combination might be an option as is the case with a Media Center PC. Other types of interactivity may include using your voice to change the channels (interactive voice response {IVR}), and perform video searches etc. With the point and click option, viewers point their remote at an area of the TV screen for interactivity.
