Not making the sale but your business media website has good traffic reviews?
- Make sure you are targeting the right media audience.
- Offer benefits that are not offered anywhere else.
- Shape your media service offer to be time sensitive. State in areas of your sales a direct pitch: Such as "With this offer".
- Provide a clear direction on your home about your media services and how to contact you for pricing and details.
- Provide a contact page containing your business address, and provide a secure contact form.
Will I buy or should I buy is the question.
Potential customers are 4 to 5 times more likely to buy when referred. Thus the power of referrals is so strong that when they are referred to you from someone they already ready trust - they are more likely to buy from your business.
These referrals are so highly effective that it is worthwhile to establish a new referral every 6 to 8 weeks. This tactic will help expand your media customer base. So each time you get another new customer - ask them up front if they will be happy to be a referral. How much does all this referral cost? Not much, except the time it takes to network this way.
Trying to find new media customers? Even if you customer base is selling health food products advertising to middle age people think about what other business tend to deal with middle age people that could use your media ad service. And call them directly and ask for the marketing department to speak about your services. Most of the time, someone will speak to you or reply back to you.
What is a Target Market? These days all you hear is “Target Your Market” yet targeting your market can get confusing. Your target market is customer demand. If you are selling media advertising services, than you want to target you services to companies that are looking for them.
Target your market with social network sites and networking online with other companies not competing with what your company offers but companies that may offer a way to reach your media audience. Set up a Twitter, Facebook, LinkedIn and etc. and network there. You also can apply a simple code to your web site to allow your visitors to share your site to these social network sites.
Copyright 2004-2012 by Jane Sadowy. All rights reserved. www.cablemediaentertainment.com
